The reason that I paid to be in art annuals when I did was precisely because I had some spare cash.
I happened to be into art; I had money that I could let go of with no hopeful attachments; I knew that I was helping to support a publication whose mission SEEMED legit; I wanted another thing to write down in my credits, when I used to give more regard to credits; I sensed that if artists didn't take supporting of art seriously, then few others would (a sort of forced philanthropy, you might say).
I feel similarly about the event being discussed here.
Given YOUR academic background, you might find that this event complements it on paper in a list of credentials. Because of your academic background, while in this event, people might notice you in a different way than someone without it.
Here's a suggestion that I thought was pretty good:
Why not merely attend the event to see what it is, how people display their stuff, who attends, what mistakes you think the art presenters make, how the art presenters represent themselves (fliers, business cards, videos,.... whatever). In other words, VISIT to see how it's done.
Then tell us all what you think. You certainly have presented yourself here with the utmost integrity, so you would be a very welcome source of such info. that other artists could reliably trust.
Then, based on your experience as an observer, maybe aim for it next year, with full confidence that it's something you want to be associated with. And maybe you would have helped other artists in the same boat follow you there.
I'm sure the Florence people would love you for that, and maybe (if they knew) they'd give you a price break.
Just a thought.
?...!
______________click on picture for images
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