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Dafen Oil Painting how to open up and expand into the U.S. market approaches
To develop the U.S. market is not primarily rely on artists
Entering the U.S. market does not depend on the main gallery
To expand the U.S. market is not primarily depend on the exhibition
Dafen Oil Painting Village in 2005 sales, from 2004 to 140 million yuan jumped to 200 million, the number of more than 6 million, export share of 90%, once again champion, becoming the country¡¯s largest oil production base. However, the big Finnish village enterprises are not aware of their products have been sold to those places, but do not know the foreign market of the stock market. In fact, the United States is China¡¯s Dafen Oil Painting Village, the most important end markets. According to U.S. customs statistics, in 2004 U.S. imports of Chinese decorative oil painting reached 30.5 million U.S. dollars, and these paintings retail sales in the U.S. market would be several times that figure. According to the World ¡°line drawing¡± wholesaler Maikeweida the survey, the total U.S. market share of 60% of oil paintings Chinese oil paintings, the ¡°Great Fen Oil Painting,¡± which accounted for 80% of the weight!
The U.S. market on the Chinese oil paintings directly from Dafen Village, not many businesses, many of which are re-exports from Hong Kong, the United States, there is a diversion from Europe or the Middle East, the United States, because art dealers in the United States, many of the Europeans and Middle Easterners . However, in the United States this Dafen Oil Painting largest market, has not yet Dafen oil painting of offices and agents. Dafen oil painting industry, enterprises, and did not participate in the international marketing, but in the painting industry chain of production for at least part of the profit. In fact, Dafen oil painting is perfectly placed to plant products into the United States engage in direct sales and orders, but also there will be a more significant margins. Unfortunately, there is this: due to various reasons, Dafen oil painting village, each piece abroad for Chinese products is not marked, but without any mark Dafen. Foreign art dealers are proficient with ¡°fuzzy technology¡± so that buyers ¡°self-defined¡± place of origin, so that some people in France, with thousands of dollars higher price of the 8 to Dafen oil painting to decorating, was identified as their own products manufacturers, in fact, total value of 2000 yuan and had only.
In my opinion, Dafen current major should grasp:
¡ñ ¡°going out¡± and actively develop international markets. Set up overseas sales companies, local exhibitions orders.
¡ñ expansion of products subject to enhance product value, the creation of the ¡°big-fun painting¡± brands.
It is said that Dafen existing businesses in France and the Middle East to establish an office in the future, ¡°going out¡± of the scheme has also to Italy and the United States. But some media reports in the understanding, Dafen seems to be a tendency to enthusiastic liaison with overseas galleries, artists from abroad, on behalf of Dafen Village to participate in the professional art exhibitions at home and abroad that in order to enhance the image and develop the market. I believe that this is in fact three ¡°errors¡±, it is necessary to remind, we believe that: to enter the U.S. market is not primarily rely on ¡°Gallery¡± to expand the U.S. market is not primarily rely on ¡°exhibit¡±, open up the U.S. market is not primarily rely on ¡°artist¡± .
Dafen the product is ¡°painting¡±, we view these three points above the country with some friends might be regarded as ¡°absurd arguments¡± but in fact should be treated as ¡°Zhongyannier¡±, which is based on our understanding of the international market out in our industry on the Dafen Oil Painting concern, do not want to because of some ¡°misleading¡±, leaving Dafen oil painting industry, depart from the original in the right direction.
Because, Dafen oil painting industry, the development of positioning, while an ¡°industry¡± status of the evaluation criteria, from the leadership, peers and the masses are based on turnover, exports, taxes, productivity (the number of artist and painter), and large Fen village¡¯s per capita income as the evaluation indicators. Turn our attention to art galleries, e
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